Good morning, Team! It’s Friday!

I spent this past week in Utah at a conference alongside leaders from across the region—all committed to challenging the status quo by changing how we think…about everything.

Albert Einstein famously said, “We cannot solve our problems with the same thinking we used when we created them.” That idea wasn’t just referenced—it was put under a microscope all week.

With a collective goal of producing extraordinary outcomes, we have to think differently and act differently. The formula sounds simple. But when you begin to unpack it—when you test assumptions, challenge long-held beliefs, and truly commit to a different way of operating—it becomes clear: this is hard work.

As a way of demonstrating the power of inserting possibility into a difficult situation, we watched the classic film 12 Angry Men. One man, unwilling to accept the obvious, shifts the entire outcome—not by force, but by thinking differently, asking better questions, and refusing to settle for the easy conclusion.

(And it’s worth asking—when was the last time you watched a movie without any computer-generated effects?)

That simple exercise carries a powerful reminder:

Most situations don’t change because of new information—they change because someone is willing to see the same information differently.

So here’s the challenge as we head into next week:

Where are we defaulting to “the way it’s always been done”?

Where are we accepting conclusions too quickly?

And where might a different question—just one—open up an entirely new outcome?

Thinking differently isn’t about being creative for the sake of it. It’s about being intentional enough to create results that wouldn’t otherwise happen.

Let’s go create something extraordinary.

Have a blessed weekend!

Eric